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Last Updated: June 2, 2026
This privacy policy ("Privacy Policy") describes how and why Tifosi® Optics, Inc. (collectively, "we," "us," or "our") and our service providers collect, use, disclose, protect, and otherwise process information that identifies, relates to, describes, could be associated with, or could be linked to you or your household ("Personal Information") when you visit tifosioptics.com (the "Website"), purchase a product from us, or interact with us in any other way (collectively, the "Services"). "Sensitive Personal Information" has the meaning assigned under applicable privacy laws and may include certain categories of information requiring heightened protections, which may include certain prescription or vision-related information. For purposes of this Privacy Policy, "you" and "your" means any user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy. The use of information collected through our Website shall be limited to the purposes under this Privacy Policy, our Terms of Service, and any other policies expressly incorporated herein by reference (collectively, the "Terms"). This Privacy Policy does not apply to the practices of companies or websites that we do not own or control. See Section 13 for your state privacy rights.
BY USING THE SERVICES, YOU AGREE YOU HAVE READ, UNDERSTAND, AND ACCEPT OUR TERMS. IF YOU DO NOT AGREE TO BE BOUND BY THE TERMS, DO NOT USE THE SERVICES.
We may collect Personal Information directly from you, from third parties, and automatically through your use of our Services. We may combine information collected from or about you from these various sources.
The Personal Information that we collect and use varies depending on how you interact with us. We receive and store any information you knowingly provide to us when you create an account, make a purchase, subscribe to our communications, submit a warranty claim, apply for a job, or fill out any online forms. The Personal Information we collect may include the following:
We collect Personal Information about you from various sources, directly and indirectly, including the following:
We may combine the information we receive from other parties with information we collect ourselves. We combine information collected offline, such as information collected about you when you interact with our customer service team or at a consumer show, with information collected online. We also combine information collected across devices, such as computers and mobile devices.
Like many websites, we use cookies and similar technologies to power and improve our Services, including by remembering your actions and preferences, running analytics, and better understanding how users interact with the Services. Cookies are small text files that a web server places on your device. They are uniquely assigned to you and can only be read by a web server in the domain that issued them. Cookies cannot be used to run programs or deliver viruses to your computer.
We use both first-party cookies that we set directly, and third-party cookies and similar technologies (such as pixels, tags, and SDKs) set by our partners, ecommerce providers, analytics providers, advertising partners, and service providers. These tools help power core commerce features, remember your preferences, measure Website and ad performance (including conversions), build and refine audiences, and tailor the Services, products, and advertising you see on and off our Website. Information collected via these third-party tools may be used by those third parties in accordance with their own privacy policies. The specific partners and technologies we use may change over time as we improve our Services and work with new providers.
You may update your cookie preferences at any time by using the cookie banner on our Website. Your cookie and advertising preferences may be browser- and device-specific, meaning you may need to update your preferences separately on each browser and device you use to access the Services.
We do not control third parties' collection or use of your information for interest-based advertising, but these parties may offer ways to opt out. Most browsers are configured to accept cookies by default; however, you can adjust your browser settings to remove or reject cookies through your browser's built-in controls. Please note that removing or blocking cookies may negatively affect your user experience and may cause certain features and general functionality to work incorrectly or become unavailable. Additionally, blocking cookies may not completely prevent the sharing of information with third parties, such as our advertising partners.
We may work with network advertisers, ad agencies, analytics service providers, and other vendors to serve advertisements on the site and in connection with the services; to serve our advertisements elsewhere online; and to provide us with information regarding use of and traffic on the site and in connection with the services. These advertisements may be tailored based on information collected automatically (through tracking tools like cookies and web beacons) about your activities in connection with the site and other web sites you visit, over time and across different devices, and across the various web sites and platforms you visit. If you would prefer not to have your online activity tracked for purposes of receiving interest-based advertising you can opt-out with the NAI Consumer Opt-Out tool or the About Ads option.
Some Internet browsers may be configured to send "Do Not Track" signals to the online services that you visit. There is no consensus among industry participants as to what "Do Not Track" means in this context. Like many websites and online services, the Website and our Services do not alter their practices when we receive a "Do Not Track" signal from a visitor's browser.
We process your Personal Information for a variety of reasons, depending on how you interact with the Services, including:
We may use information that is not personal information for any lawful purpose.
We may use artificial intelligence, machine learning, automated systems, or similar technologies to support certain Website functionality, customer service interactions, product recommendations, content generation, marketing, analytics, fraud prevention, and operational processes. These tools are intended to assist and improve our Services and are subject to human oversight where appropriate. Certain images, videos, marketing materials, or other content made available through the Services may be enhanced, modified, or generated using artificial intelligence or similar technologies.
We do not use automated decision-making that produces legal or similarly significant effects without human involvement. Where we use profiling for targeted advertising or marketing optimization, you may opt out as described in this Privacy Policy.
We do not use prescription or vision-related information submitted in connection with prescription eyewear purchases for cross-context behavioral advertising, targeted advertising based on health-related characteristics, or marketing profiling purposes.
We may share your Personal Information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf and require access to such information to do that work.
We do not sell or disclose any Personal Information about you to any third party except to provide you with products or services you have requested, where we have your consent, or under the circumstances listed below:
We may also disclose aggregate, anonymized, or de-identified information about users for marketing, advertising, research, compliance, or other purposes.
We do not sell Personal Information for money. We may "sell" or "share" Personal Information as those terms are defined by certain U.S. state privacy laws by allowing advertising, social media, and analytics partners to collect Personal Information via cookies or similar technologies in our Services for cross-context behavioral advertising and measurement. You may opt out of such "sale," "sharing," and "targeted advertising" at any time by contacting us at privacy@tifosioptics.com or through the "Do Not Sell or Share My Personal Information" link available in the footer of our Website.
When you create an account with us, we may send a verification email to confirm ownership of the email address used during registration. If you choose to receive marketing communications, we may send you promotional emails, newsletters, product updates, and other marketing communications. You may opt out of marketing emails at any time by clicking the "unsubscribe" link included in our emails, adjusting your account communication preferences (if available), or contacting us at privacy@tifosioptics.com.
Our emails may contain tracking technologies that help us understand whether messages are opened, links are clicked, and how users interact with our communications. We use this information to measure the effectiveness of our marketing campaigns, improve our communications, and better tailor content to user interests. We may also use third-party email marketing or analytics providers to facilitate and analyze these communications.
You may also choose to create or access an account through supported third-party login providers such as Shopify. If you use a third-party login provider, we may receive certain account information from that provider in accordance with the permissions you authorize at the time of login.
The Services may enable you to post product reviews and other user-generated content. If you choose to submit user generated content to any public area of the Services, this content will be public and accessible by anyone.
We do not control who will have access to the information that you choose to make available to others and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information you make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third parties.
You can opt out of receiving marketing emails. If you do not want to receive promotional messages about our products and services, you may unsubscribe from those emails by clicking the link in the footer of all promotional email messages. Alternatively, you may email Tifosi Optics customer service (privacy@tifosioptics.com) at any time and ask to be removed from our email list. It may take up to seven (7) days for us to remove your email from our list. Even after that time, we may continue to send you email communications related to your transactions with us, including communications regarding account notifications, purchases, billings, shipments, returns, customer support questions and similar information regarding your use of the Website and Services.
You can opt out of receiving physical mailings. If you do not want to receive a physical catalog or flyer about our products and services, you may unsubscribe from these mailings by emailing us at privacy@tifosioptics.com. If you change your name and continue to purchase products from Tifosi Optics, you may need to submit an updated opt-out request under your new name by emailing us at privacy@tifosioptics.com. It may take up to seven (7) days for us to remove you from our physical mailing list.
If you opt in to receive SMS or text message communications from us, we may send you transactional, promotional, marketing, or informational text messages, including messages sent using automated technologies. Consent to receive marketing text messages is not a condition of purchase. Message and data rates may apply. You may opt out of marketing text messages at any time by following the instructions provided in the message, including by replying STOP where applicable.
THE WEBSITE AND/OR SERVICES MAY CONTAIN LINKS TO THIRD-PARTY OWNED AND/OR OPERATED WEBSITES. WE ARE NOT RESPONSIBLE FOR THE PRIVACY PRACTICES OR THE CONTENT OF ANY THIRD-PARTY WEBSITE. We suggest that you contact these third parties directly for information regarding their privacy, security, and data collection and distribution policies prior to providing them with any information. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may be viewable by other users of the Services and/or users of those third-party platforms. We are not responsible for managing third-party communications; if you no longer wish to receive communications from a third party, please contact that third party directly. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.
How long we retain your Personal Information depends on different factors, such as whether we need to retain the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies. When we no longer have a legitimate business need to process your Personal Information, we will either delete or anonymize such information, or, if this is not possible (for example, because your Personal Information has been stored in backup archives), we will securely store your Personal Information and isolate it from any further processing until deletion is possible. We retain Personal Information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy. Prescription and vision-related information is retained only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including order fulfillment, customer support, legal compliance, fraud prevention, dispute resolution, and recordkeeping obligations.
We have implemented appropriate and reasonable technical, organizational, and administrative safeguards designed to protect the security, confidentiality, and integrity of Personal Information we process. Access to prescription and vision-related information is restricted to authorized personnel, service providers, and vendors with a legitimate operational need to access such information in connection with the Services and prescription eyewear fulfillment process.
Despite our safeguards and efforts to secure your information, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee that unauthorized third parties will never be able to defeat our security measures or misuse your information. Transmission of Personal Information to and from our Services is at your own risk. If we become aware of a data breach affecting Personal Information, we will investigate and provide notifications to individuals and/or regulators as required by applicable law.
If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. You should take steps to protect against unauthorized access to your password, phone, and computer including, but not limited to, signing off after using a shared computer, choosing a strong password that cannot be easily guessed, and keeping your login name and password private. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorized password activity.
If we determine or reasonably suspect a security incident affecting the Website or Services, including unauthorized access, acquisition, or disclosure of Personal Information, we will investigate, contain, remediate, and where appropriate or required by law, report the incident and notify affected individuals and applicable authorities without undue delay. We will cooperate with law enforcement and may provide notice by email and/or on the Website, as permitted by law.
The Website and the Services are intended for a general audience and are not directed at users under 18. We do not knowingly collect Personal Information from minors under 18, and users under that age must not use the Services. If you believe we may have collected Personal Information about a child under 18, please contact us by emailing privacy@tifosioptics.com with "Minor Data Collected Notification" in the subject line, and we will promptly delete such information.
Depending on your state of residence, you may have certain rights with respect to your Personal Information under applicable law, including:
To exercise your rights or if you have complaints about how we process your Personal Information, please contact us by emailing us at privacy@tifosioptics.com. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us, or lodging a complaint with your local data protection authority.
We will verify your request using information associated with your account or interactions with us and may request additional information only as reasonably necessary to confirm your identity or authority, as permitted by law. We will not require you to create an account to submit a request. If you submit a request through an authorized agent, we may require proof of authorization (for example, signed permission from you or a valid power of attorney). For requests to know/access, delete, or correct, we may also require you to verify your identity directly with us. For requests to opt out of "sale," "sharing," or "targeted advertising," we will accept authorized agent requests upon sufficient proof of authority and will not require you to verify your identity directly as a condition of processing. We will not collect or use Personal Information beyond what is reasonably necessary to verify and process your request.
California residents have the additional right to:
We collect the following categories of Personal Information: Identifiers (e.g., name, email, IP address), Commercial Information (e.g., payment details, credit card information, and purchase or transaction history), Internet/Network Activity, General Geolocation Data, and Inferences. We collect these categories from you, your devices, our service providers, third parties (e.g., ad networks and analytics providers), and affiliate partners for the purposes described in Section 4. We may disclose these categories to service providers and contractors for business purposes and may "sell" and/or "share" Personal Information for cross-context behavioral advertising and engage in "targeted advertising" as described in this Privacy Policy. We retain Personal Information for the periods described in Section 10.
We may offer discounts, promotions, loyalty programs, sweepstakes, or other benefits in exchange for your participation in marketing programs, account registration, reviews, surveys, or similar activities that involve the collection, retention, use, disclosure, or sale/sharing of Personal Information. Participation in such programs is voluntary, and you may withdraw at any time by following the instructions associated with the applicable program or by contacting us at privacy@tifosioptics.com. Any financial incentive or price or service difference related to such programs is reasonably related to the value of the Personal Information provided to us.
California Civil Code § 1798.83 permits California residents to request, once per year and free of charge, information about the categories of Personal Information (if any) we disclosed to third parties for their direct marketing purposes in the prior calendar year and the names and addresses of those third parties. To submit such a request, contact us using the information in Section 18.
If you are a California resident under 16 and have an account on the Services, you may request removal of content you publicly posted by contacting us using the information in Section 18 and identifying the content. We will make the content no longer publicly visible on the Services, but complete removal (e.g., from caches or archives) may not be possible.
This Privacy Policy, and your access to and use of the Services, as well as any dispute, claim, or controversy arising out of or relating to them, will be governed by and construed in accordance with the laws of the State of Georgia, without regard to conflict-of-law rules or principles (whether of Georgia or any other jurisdiction) that would result in the application of the laws of any other jurisdiction. Any dispute between the parties that is not subject to arbitration or that cannot be heard in small claims court will be resolved exclusively in the state or federal courts located in Oconee County, Georgia and the parties consent to the personal jurisdiction and venue of those courts. Please review the arbitration provision in Section 21 of our Terms of Service.
If any part of this Privacy Policy is deemed unlawful and/or unenforceable, all other provisions contained herein will remain in full force and effect.
Our Services are operated from the United States and are primarily intended for users located in the United States. However, users from other jurisdictions may access the Website and interact with our Services. Please be aware that your Personal Information and communications may be transferred to, processed, maintained, and stored on servers and systems located in the United States and other jurisdictions where we or our service providers operate.
If you access the Website or Services from outside the United States, please be advised that the laws of the United States and other applicable jurisdictions may not provide the same level of data protection as the laws in your country or jurisdiction. By accessing or using the Website or Services, you acknowledge and agree that your Personal Information and communications may be collected, transferred, processed, disclosed, and stored in the United States and other jurisdictions in accordance with this Privacy Policy and applicable law.
We may update this Privacy Policy from time to time. The updated version will be indicated by the "Last Updated" date at the top of this document, and the updated version will be effective as soon as it is accessible. If we make material changes to this Privacy Policy, we may notify you either by prominently posting notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Policy occasionally. If the changes materially affect your rights, we will provide additional notice and, where required, obtain your consent.
We welcome your comments and questions regarding our privacy policy. If you have any questions about this Privacy Policy, or if you need this Privacy Policy in an alternative format due to a disability, please contact us at:
Tifosi® Optics, Inc.