That is exactly who we are and who we make our eyewear for. Our mission is to provide technically advanced eyewear to enthusiasts of all sports and outdoor activities. We design, test, and torture our product to enhance your sport whether you’re running a 5k, riding your first century or playing 18 holes on Sunday. Tifosi defines us; we are enthusiasts about our product, our sport, and our fun.

Tifosi definition


In 2003, we set out to create an eyewear brand that stood for quality, style, function, and value. With the support and passion of our partners and customers, Tifosi has grown to become a recognized, relevant, and trusted brand in cycling, running, outdoor and golf. We would like to take a moment to thank you, our loyal customers, without whom we could not have succeeded. Thank you for helping to make Tifosi the #1 selling brand of eyewear in specialty cycling stores* and a leader in run and golf markets! We look forward to the future, and as always, we welcome your feedback and input in helping Tifosi to be the best brand of sports optics in the world.

– Joe & Elizabeth Earley

*Leisure Trends Group, Boulder, CO, RetailTRAK Point Of Sale (POS) retail tracking service for Run & Cycling Specialty. Reports are published monthly and represent the industry tracked. May not apply to all Countries due to various laws & regulations.

It's About Providing What Matters

What Doesn't Matter

  • Million dollar athlete endorsements
  • Low quality materials priced to feel premium
  • Chasing fads that will be gone tomorrow

What Matters

  • In-house customer service that cares about you
  • A pair that fits you with the tech you'll actually use
  • Leading sport materials at a fraction of the cost
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