Tifosi Optics Welcomes Veteran of Cycling Industry to Lead Sales

Tifosi Optics Welcomes Veteran of Cycling Industry to Lead Sales

Tifosi Optics Welcomes Veteran of Cycling Industry to Lead Sales


Watkinsville, GA (May 2, 2023) — Tifosi Optics, the #1 selling brand of cycling eyewear in the United States, is pleased to announce the recent hiring of Rick Dyer, as Director of Sales. A staple of the cycling industry, Dyer will bolster existing partnerships while expanding Tifosi’s presence in other key markets. 

“The cycling industry continues to be a strong market for both brand awareness and sales,” commented Tifosi CEO, Joe Earley. “Rick brings a wellspring of knowledge and industry recognition that will help Tifosi continue to grow this market and the talent to expand Tifosi into other key sales verticals,” Earley continued. 

Dyer brings over 22 years of experience driving sales strategies for top brands within the cycling industry. In his recent role as Sales Director for Vittoria Industries N.A., Dyer drove growth through key accounts including REI, Quality Bicycle Products (QBP) and Backcountry.com, while tripling Vittoria’s direct-to-consumer pipeline via robust e-commerce strategies. Prior to Vittoria, Dyer found success as National Sales Manager for Todson Inc., assembling and directing a sales team of sixteen national and inside sales representatives. With a myriad of sales experience Dyer looks forward to his future with Tifosi. 

Speaking to his new position, Dyer said, “I’ve been a longtime admirer of Tifosi both working within the cycling industry and as an avid rider myself. The same value and quality construction that attracted me to the brand represents an opportunity to expand Tifosi’s footprint in additional markets, including other endurance sports and lifestyle verticals.”

Dyer will immediately begin his role with Tifosi, splitting his time between his home in Oklahoma City, OK and Tifosi Headquarters in Watkinsville, GA. 

For more information about Tifosi Optics, please visit: http://www.tifosioptics.com 


Tifosi is the Italian word for Super-fan. That is exactly who we are and who we make our eyewear for. Our mission is to provide technically advanced eyewear to enthusiasts of all sports and outdoor activities. We design, test, and torture our product to enhance your sport whether you’re running a 5k, riding your first century, or playing 18 holes on Sunday. Tifosi defines us. We are enthusiastic about our product, our sport and our fun. We are moms, dads, coaches, players, volunteers, survivors, team, success, and family. We are Tifosi. To learn more about Tifosi, please visit: http://www.tifosioptics.com