Hellah wearing Tifosi running eyewear

Tifosi Optics Welcomes Runner Hellah Sidibe to Brand Ambassador Program

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Tifosi Optics Welcomes Runner Hellah Sidibe to Brand Ambassador Program

 Hellah Ambassdor Image

Watkinsville, GA (January 29, 2023) — Tifosi Optics, a leading sport and lifestyle sunglasses brand, has announced a partnership with runner, speaker, and content creator, Hellah Sidibe. As a Tifosi athlete ambassador, Hellah will inspire the Tifosi community to live their passion and reach their goals through creative and uplifting content.

Hellah made history as the first African man to run across America, and is recognized today as one of the most influential streak runners in the world. Since May 15, 2017, Hellah has continuously run every day while showcasing his motivations, and “no matter the circumstances” to his dedicated community of followers on social media.  

By offering technically advanced running eyewear at an affordable price Tifosi Optics has also amassed a core following within the running community. To solidify its awareness within the sport, Tifosi was interested in partnering with a creator that demonstrated a shared vision and passion for running. 

“We're thrilled to collaborate with Hellah,” commented Joe Earley, owner of Tifosi Optics. “Hellah is not just an outstanding runner; he's a genuine individual who truly embodies the Live Your Passion spirit within the running community. His unique voice, humor, and compelling stories resonate with a diverse audience that shares our passion for hitting the pavement. This partnership is more than just about products; it's about embracing our values and raising Tifosi’s awareness together,” Earley continued. 

"With a run streak of almost 7 years and every day outside, eye protection is such an important part of my journey,” commented Hellah Sidibe. “I wanted something that could not only protect my eyes but also give me a sense of confidence and add some flavor and personality to my runs. I'm excited to be partnering with Tifosi to keep me fly while I'm flying and I can't wait to take on some fun runs and races this year with Tifosi!" Sidibe continued.

To learn more about Tifosi, please visit: http://www.tifosioptics.com. To learn more about Hellah, follow @hellahgood / @hellahgood9. 

Ambassador Hellah Running image


Tifosi is the Italian word for Super-fan. You are exactly who we make our eyewear for. Our mission is to empower you to “Live Your Passion” by providing technically advanced eyewear to enthusiasts of all sports and outdoor activities. We design and rigorously our product to enhance your sport whether you’re running a 5k, riding your first century, or playing 18 holes on Sunday. Tifosi defines us. We are enthusiastic about our product, our sport, our fun and our consumers. We are moms, dads, coaches, players, volunteers, survivors, teams and families. Tifosi – Live Your Passion. http://www.tifosioptics.com