Tifosi Expands Swank Series Sunglasses with Smirk

Tifosi Expands Swank Series Sunglasses with Smirk

Tifosi Expands Swank Series Sunglasses with Smirk
Premium materials and affordability accentuate a retro-style frame

Watkinsville, GA (March 31, 2023) — Tifosi Optics, a leading sport and lifestyle eyewear brand, is thrilled to announce the launch of its newest lifestyle sunglass: Smirk. Designed for everyday wear and casual outdoor activities, Smirk is a fashionable yet functional pair of durable eyewear that won’t break the bank. 

A keyhole bridge and soft rectangular edges provide Smirk with a more traditional look, setting the sunglass apart from Tifosi’s performance oriented offerings in the endurance category. However, Smirk is still composed of the same construction and use of premium materials that Tifosi’s customers have come to expect. A lightweight and durable Grilamid TR-90 frame (24g) provides all day comfort, while premium, 100% UVA / UVB protected polycarbonate lenses offer scratch-resistance and protection for long-term use. The addition of hydrophilic ear and nose pads provide a no-slip grip to keep the sunglasses secure for activities like jogging, golfing, or casual cycling. 

Tifosi was mindful of accommodating a wide range of facial profiles when designing Smirk. With lens dimensions of 49mm wide, 43.2mm high, and a 15mm keyhole-shaped nose bridge, Smirk comfortably fits face sizes from small to large. 

“We launched the Swank family of sunglasses 5 years ago in response to an increasing demand for hybrid eyewear that can fit a wide range of faces. Since then, it has continued to be one of our best-selling collections,” commented Tifosi Owner, Joe Earley. “To round out the series we decided Smirk should feature a retro-inspired design with a classic rounded silhouette and keyhole nose bridge,” Earley continued. 

Smirk is available in seven colorways, ranging from muted tones to bright colors including Matte Blue Tortoise, Blackout, Crystal Denim, Honey, and Aqua Shimmer. Prescription lenses can also be purchased for Smirk through Tifosi’s friendly, online custom portal. 

Value is a core tenant to the Tifosi brand. Even with its use of premium materials, Smirk is priced at $29.95 with a polarized option at $54.95. Smirk will be released online at http://www.tifosioptics.com and through worldwide retail partners on March 31, 2023. 


Tifosi is the Italian word for Super-fan. That is exactly who we are and who we make our eyewear for. Our mission is to provide technically advanced eyewear to enthusiasts of all sports and outdoor activities. We design, test, and torture our product to enhance your sport whether you’re running a 5k, riding your first century, or playing 18 holes on Sunday. Tifosi defines us. We are enthusiastic about our product, our sport and our fun. We are moms, dads, coaches, players, volunteers, survivors, team, success, and family. We are Tifosi. To learn more about Tifosi, please visit: http://www.tifosioptics.com