As we welcome a new year, we’re reflecting on the milestones, adventures, and moments that made 2024 unforgettable for the Tifosi Optics family. From exciting product launches to memorable events and company celebrations, this year has been nothing short of incredible. Here’s a look back at some of the highlights of 2024:
Innovative Product Launches
This year, we continued to push the boundaries of performance eyewear with the launch of some groundbreaking products and new colorway editions.
Sanctum: Released this year, Sanctum was designed with endurance athletes in mind. It became a hit in our run and cycling communities because of its large frame and stylish colors. It's the perfect blend of protection while also looking stylish which so many people loved.
Selca and Salto: Salto and Selca are two fresh takes on modern aviators. Selca features the classic aviator silhouette, while Salto offers a boulder, more squared design. Both styles come in a variety of vibrant colorways, including polarized colorway options.
Stash: Another cycling-specific sunglass launch. This model is unique for its rimless top and lower brow bar that makes it convenient for changing lenses. This model was a different design than we have done but a great addition to our cycling lineup.
Moab: Launched in October, these cycling sunglasses were designed for the adventurers at heart. Combining lightweight frames, a secure fit, and bold aesthetics, the Moab quickly became a favorite among cyclists and outdoor enthusiasts alike.
Swank Series Readers collection: Launched in October, these readers combine style and functionality with features like magnification options and a lightweight frame. With magnification options of +1.5, +2.0, or +2.5, this series became a quick fan favorite in our lifestyle line.
On top of these new launches, we also released new Vogel SL colors, Glitter Limited Edition collection, Neon Lights collection, Purple Orange collection, and the Breast Cancer Awareness collection. Plus dropped a limited edition collab with VC Adventures in Sanctum Cobalt Bloom. What a busy year it's been!
Tifosi on the Road
Connecting with our community and industry has always been a cornerstone of Tifosi Optics, and 2024 was no exception. Here are just a few events/shows that we had the privilege to attend in 2024.
- Sea Otter Classic
- The Running Event
- Unbound
- Chicago Half Marathon
- PGA Show
- Big Sugar Gravel
- Picklecon
Celebrating Our Team
At Tifosi, our employees are the heart of everything we do. This year, we celebrated their hard work and camaraderie with several memorable moments:
Pickleball Showdown: A spirited game brought out our team’s competitive (and fun!) side, with plenty of laughs and impressive moves on the court.
Holiday Luncheon: Wrapping up the year with delicious food, good company, and heartfelt gratitude, this luncheon was a reminder of how much we value our Tifosi family.
Happy New Year from all of us at Tifosi Optics!
