Being a best-seller at your local bike or run shop feels great, and it's hard fought considering the playing field. Tifosi has earned its place in specialty retail the hard way: by making eyewear that performs, fits well, and doesn't cost a fortune. No shareholder earnings calls. No pressure to mark up a $12 frame to $300. Just the product and the people who use it.
That's not a small thing. That's actually everything.
