WATKINSVILLE, GA (February 22, 2010) – Tifosi Optics, Inc. is the number one brand in the Run Specialty Sunglass Category, in both dollars and units sold, according to Leisure Trends Group RetailTRAK™ point-of-sale (POS) retail sales tracking service for Run Specialty 2009.

Tifosi Optics’ dominant lead in the category is based on the company enjoying a 44.13% share of all sunglass units that were sold by running specialty retailers in 2009, a 33 point spread over the second place brand. Tifosi Optics also holds 31.65% of the total dollars spent on sunglasses at running specialty retailers, a 13 point spread over the second place brand.

Tifosi Optics also has all of the top 11 selling models, by units that were sold at running specialty retailers in 2009 including Tifosi’s best selling SLIP and ENVY. These models have ultra-light Grilamid TR-90 frames, hydrophilic rubber ear and nose pieces, and ventilated lenses, making them ideal for runners at every level.

Tifosi Optics will use this knowledge to further its efforts in developing products that are geared toward the needs and trends of the running market. This information will contribute to ongoing efforts to pinpoint buyers’ motivation and lead to the development of new innovative technology. Tifosi Optics works to provide quality and value to its customers by offering technologically advanced products for an affordable price ($39.95-$89.95 MSRP).

ABOUT LEISURE TRENDS GROUP. Leisure Trends Group, Boulder Colorado, RetailTRAK™ is a point-of-sale (POS) retail sales tracking service. Reports are published monthly and represent the industry tracked including all brands, styles, price points, dollars sold, units sold, average selling prices, market share and (in specialty stores) margins, turns, inventory and sell through.

ABOUT TIFOSI OPTICS, INC. Tifosi Optics, Inc markets technologically advanced, value-oriented eyewear for the sport market. Since the company’s inception in 2002 it has focused on strong customer service and innovative products to become a market leader with distribution in 38 countries worldwide. www.TifosiOptics.com

WATKINSVILLE, GA (February 8, 2010) – Tifosi Optics, Inc. is delighted to announce its sponsorship of the Kelly Benefit Strategies Pro Cycling team for the 2010 season.

Tifosi Optics will create a custom sponsorship piece that will incorporate the KBS kit colors on the brand new Logic model. The team will also be provided with a variety of lens and frame options from the 2010 Tifosi Optics collection.

“Our products meet the high standards of professional athletes,” said Joe Earley, founder of Tifosi Optics. “We are very excited to support the KBS team this season.”

KBS Pro Cycling will enter the 2010 season with one of their strongest rosters yet. In 2010, the team will work to expand its international schedule, making a return to Asia in the early season for several races including the OCBC Cycle Singapore and the Tour of Thailand. To learn more about KBS Pro Cycling, please visit www.kbsprocycling.com

“The KBS team has a great line-up of sponsors this season,” said Charles Aaron, President of Circuit Global Sports Management and Managing Director of KBS. “We are pleased to be able to partner with best in class sponsors like Tifosi Optics.”

Keep up with the Kelly Benefit Strategies Pro Cycling team this season by checking the Athletes section of www.TifosiOptics.com or by becoming a Fan of Tifosi Optics on Facebook.

ABOUT TIFOSI OPTICS, INC. Tifosi Optics, Inc. was founded in 2002 when Elizabeth and Joe Earley noticed a need for a technologically advanced, value-oriented eyewear brand in the sport market. Tifosi currently has more than 3,000 U.S. retailers and distributes in 32 countries worldwide.

Click here to see a review of Tifosi Optics golf-specific models by Jim Frank.

February 8, 2010

WATKINSVILLE, GA

Tifosi Optics, Inc. is pleased to add Tennis Warehouse (a division of Warehouse Sports) to its domestic and international dealer base. Tifosi Optics offers tennis-specific technology for the tennis enthusiast in over 40 models featuring the GT™ lens tint. The Tifosi Optics GT lens increases contrast to enhance optic yellow making it easier to see the ball in flight and on the court.

According to Tom Cox, Director of Sales, “We are excited about partnering with Tennis Warehouse in the racquet sports market. The leadership position, brand recognition, and industry-leading level of service that Tennis Warehouse offers is representative of other leading retailers that we currently partner with.”

Go to www.tennis-warehouse.com to see which Tifosi Optics sunglasses Tennis Warehouse carries!

ABOUT THE TENNIS WAREHOUSE. Tennis Warehouse is the largest internet tennis retailer in the world and the official online tennis retailer of both the ATP Pro Tour and the Sony Ericsson WTA Tour.  Tennis Warehouse has operations in San Luis Obispo California and Schutterwald Germany.

ABOUT TIFOSI OPTICS, INC. Tifosi Optics, Inc. was founded in 2003 when Elizabeth and Joe Earley noticed a need for a technologically advanced, value-oriented eyewear brand in the sport market. Tifosi currently has more than 3,000 U.S. retailers and distributes in 32 countries worldwide.

WATKINSVILLE, Ga. (January 18, 2010) – Tifosi Optics, Inc. is pleased to announce that Kevin Gessino-Kraft will be Tifosi Optics’ exclusive PGA Tour Representative in 2010.

Kevin has an extensive background in the professional golf market, including past work with Tifosi Optics on the Nationwide Tour.  According to Kraft, “I am very excited about bringing the Tifosi Optics products to the PGA Tour.” Kevin will be present at all PGA Tour events to represent Tifosi Optics, and demo Tifosi Optics sunglasses to PGA pros.

Tifosi Optics golf-specific eyewear come packed full with technology for the avid golfer and takes strides to compensate for many of the misconceptions about wearing sunglasses while on the course. Tifosi Optics offers golf interchangeable models that come with three lenses and Fototec™ models that include lenses with variable tint technology to cover you on the course from dawn to dusk.

Tom Cox, Director of Sales states, “Kevin brings a tremendous level of excitement, experience, and professionalism to the PGA Tour & Tifosi Optics. As our distribution base in the golf market continues to expand, we are excited about having the “Best Players in the Game” using the Tifosi Optics products.”

ABOUT TIFOSI OPTICS, INC. Tifosi Optics, Inc. was founded in 2003 when Elizabeth and Joe Earley noticed a need for a technologically advanced, value-oriented eyewear brand in the sport market. Tifosi currently has more than 3,000 U.S. retailers and distributes in 32 countries worldwide.

WATKINSVILLE, Ga. (January 21, 2010) – Tifosi Optics, Inc., at booth number 2365, will be giving free product and extra discounts for orders written at the PGA Merchandise Show.

Tifosi Optics offers golf-specific sunglasses that are packed full of technology for the avid golfer. This technology takes stride to compensate for many of the misconceptions about wearing sunglasses while on the course. For instance, the Tifosi Optics GT™ lens is high contrast and helps you pick up your ball in flight, while the EC™ lens filters blue light for enhanced greens-reading.

Tifosi Optics will also be handing out a free pair of sunglasses to retailers with a valid postcard during the PGA Merchandise Show at booth number 2365.

ABOUT TIFOSI OPTICS, INC. Tifosi Optics, Inc. was founded in 2003 when Elizabeth and Joe Earley noticed a need for a technologically advanced, value-oriented eyewear brand in the sport market. Tifosi currently has more than 3,000 U.S. retailers and distributes in 32 countries worldwide.

WATKINSVILLE, Ga. (January 12, 2010) – Tifosi Optics, Inc. joined the Independent Running Retailers Association as an Associate Member on January 8^th, 2010.

The IRRA’s mission is to “organize and strengthen the running specialty store business and to promote running as a lifestyle.” Tifosi Optics is glad to support this new and growing sport market and is excited to assist the IRRA in its ongoing mission. Many Tifosi Optics employees are avid runners and feel strongly about promoting the sport to others.

In becoming an IRRA Associate Member, Tifosi Optics will have access to the IRRA email listserv of running retailers, and the brand will be rated twice a year by IRRA retail members. “We are looking forward to being able to stay in touch with the run retail community. It’s important that we get feedback from IRRA so we can continue to provide the highest level of customer service and innovative products for this market,” says Elizabeth Earley, founder of Tifosi Optics.

ABOUT TIFOSI OPTICS, INC. Tifosi Optics, Inc. was founded in 2003 when Elizabeth and Joe Earley noticed a need for a technologically advanced, value-oriented eyewear brand in the sport market. Tifosi currently has more than 3,000 U.S. retailers and distributes in 32 countries worldwide.

Congratulations to Madison Cycles, AL! Madison Cycles is the winner of our Bike Preseason Contest. Those bike retailers who placed preseason orders were entered into a drawing for $1000 MSRP of Tifosi Optics product. Click the link below to view the video of the drawing!

Bike Preseason Contest

In just a few short weeks, the Tifosi Optics crew will be heading out to Las Vegas, Nevada for one of the largest bicycle trade shows in the world!  Interbike is a fantastic opportunity for manufacturers to meet retailers, dealers and media contacts from across the country.

Stop by the Tifosi Optics booth for a chance to see the new 2010 line, hear about our affordable, yet technologically advanced sunglasses, and to hang with the Tifosi gang!

Booth # 4781  ·  September 23-25, 2009  ·  Las Vegas, Nevada

Check out our info on the Interbike website!

July 23, 2009

After accepting the harsh reality that outdoor gear with good technology comes at high price, Jared Hargrave of Examiner.com discovers Tifosi Optics going against all odds. At the 2009 Outdoor Retailer Summer Market, Hargrave learns of the superior technology, customizability and affordability of Tifosi Optics sunglasses.  Click here to view the article.