Tifosi Optics Launches New & Improved Website

JUNE 2, 2010

 WATKINSVILLE, GA - Tifosi Optics, Inc. recently launched a new and improved website for its full line of technologically advanced, value-oriented athletic eyewear — www.TifosiOptics.com. With improved functionality and a sleek modern design, the website will provide visitors with the resources they need to pinpoint the best sunglasses to suit their needs and where to buy them.

All of the top priorities for the new site were achieved—great design, enhanced product search, and improved functionality. Bright colors and eye catching imagery are key components of every page. The technology pages were also updated and made more interactive with videos and flash. These tools demonstrate technologies such as the durability of Tifosi Optics polycarbonate lenses, flexibility of Grilamid TR-90 frames, and the color range of Fototec™ lenses.

Products can now be searched by model, technology, and/or sport to ensure the customer finds exactly what they are looking for and need. Tifosi Optics Creative Director, Megan Powell, hopes this will “encourage site users to learn more about Tifosi Optics’ wide range of lens technologies and how they benefit particular sports. We want our customers to understand the value they are getting when they purchase a pair of Tifosi Optics sunglasses.”

The site also features an improved dealer locator that allows users to search for retailers specializing in their area of interest (i.e. golf, cycling, running, etc.) as well as those closest to them by entering their zip code. Once glasses have been purchased, Tifosi Optics consumers can register their products, entitling them to front of the line warranty claims and special offers.

ABOUT TIFOSI OPTICS, INC. Tifosi Optics, Inc. markets technologically advanced, value-oriented eyewear for the sport market. Since the company’s inception in 2002 it has focused on strong customer service and innovative products to become a market leader with distribution in 38 countries worldwide. www.TifosiOptics.com

Tifosi Optics Dominates as Category Leader in Run Market

FEBRUARY 22, 2010

WATKINSVILLE, GA  – Tifosi Optics, Inc. is the number one brand in the Run Specialty Sunglass Category, in both dollars and units sold, according to Leisure Trends Group RetailTRAK™ point-of-sale (POS) retail sales tracking service for Run Specialty 2009.

Tifosi Optics' dominant lead in the category is based on the company enjoying a 44.13% share of all sunglass units that were sold by running specialty retailers in 2009, a 33 point spread over the second place brand. Tifosi Optics also holds 31.65% of the total dollars spent on sunglasses at running specialty retailers, a 13 point spread over the second place brand.

Tifosi Optics also has all of the top 11 selling models, by units that were sold at running specialty retailers in 2009 including Tifosi's best selling SLIP and ENVY. These models have ultra-light Grilamid TR-90 frames, hydrophilic rubber ear and nose pieces, and ventilated lenses, making them ideal for runners at every level.

Tifosi Optics will use this knowledge to further its efforts in developing products that are geared toward the needs and trends of the running market. This information will contribute to ongoing efforts to pinpoint buyers' motivation and lead to the development of new innovative technology. Tifosi Optics works to provide quality and value to its customers by offering technologically advanced products for an affordable price ($39.95-$89.95 MSRP).

ABOUT LEISURE TRENDS GROUP. Leisure Trends Group, Boulder Colorado, RetailTRAK™ is a point-of-sale (POS) retail sales tracking service. Reports are published monthly and represent the industry tracked including all brands, styles, price points, dollars sold, units sold, average selling prices, market share and (in specialty stores) margins, turns, inventory and sell through.

ABOUT TIFOSI OPTICS, INC. Tifosi Optics, Inc markets technologically advanced, value-oriented eyewear for the sport market. Since the company's inception in 2002 it has focused on strong customer service and innovative products to become a market leader with distribution in 38 countries worldwide. http://www.TifosiOptics.com

Tifosi Optics Signs Kelly Benefit Strategies Pro Cycling for 2010

FEBRUARY 18, 2010

WATKINSVILLE, GA (February 8, 2010) – Tifosi Optics, Inc. is delighted to announce its sponsorship of the Kelly Benefit Strategies Pro Cycling team for the 2010 season.

Tifosi Optics will create a custom sponsorship piece that will incorporate the KBS kit colors on the brand new Logic model. The team will also be provided with a variety of lens and frame options from the 2010 Tifosi Optics collection.

"Our products meet the high standards of professional athletes," said Joe Earley, founder of Tifosi Optics. "We are very excited to support the KBS team this season."

KBS Pro Cycling will enter the 2010 season with one of their strongest rosters yet. In 2010, the team will work to expand its international schedule, making a return to Asia in the early season for several races including the OCBC Cycle Singapore and the Tour of Thailand. To learn more about KBS Pro Cycling, please visit www.kbsprocycling.com

"The KBS team has a great line-up of sponsors this season," said Charles Aaron, President of Circuit Global Sports Management and Managing Director of KBS. "We are pleased to be able to partner with best in class sponsors like Tifosi Optics."

Keep up with the Kelly Benefit Strategies Pro Cycling team this season by checking the Athletes section of www.TifosiOptics.com or by becoming a Fan of Tifosi Optics on Facebook.

ABOUT TIFOSI OPTICS, INC. Tifosi Optics, Inc. was founded in 2002 when Elizabeth and Joe Earley noticed a need for a technologically advanced, value-oriented eyewear brand in the sport market. Tifosi currently has more than 3,000 U.S. retailers and distributes in 32 countries worldwide.

Tifosi Optics Golf Sunglasses Review

FEBRUARY 11, 2010

Click here to see a review of Tifosi Optics golf-specific models by Jim Frank.