WATKINSVILLE, Ga. (Sept. 18, 2008) - In conjunction with the upcoming 2009 product release, Tifosi Optics has announced a new partnership with Canadian distributor Lambert.
The partnership names Lambert as the exclusive Tifosi Optics bicycle-industry supplier for Canada. Lambert will carry a full range of Tifosi sunglass models and lens options including Fototec, Polarized, Polarized Fototec and interchangeable systems.
Currently operating in Quebec and British Columbia, Lambert distributes more than 15,000 parts and accessory options and services 1,500 retailers nationwide.
“We chose Lambert as our Canadian distributor for the bike market because of their success with brands such as Zipp and SRAM,” said Brian Kee, Tifosi sales manager. “Tifosi was looking for a company that would increase market presence and brand recognition with our Canadian audience and Lambert’s extensive sales and marketing resources made them an ideal candidate.”
Tifosi sunglasses will have an MSRP of CDN $59.95- $119.99, a retail sweet spot similar to the niche the brand has carved out in the U.S. market.
“Consumers are realizing that paying premium prices for eyewear only to have them broken, stolen, lost or no longer in fashion within a short period of time is just no longer a viable option, said Stephanie Monaco, product manager for Lambert. “In such a high-turn category as eyewear, Tifosi offers a very convincing argument that cyclists do not have to sacrifice quality and style to save their pocketbooks.”
Tifosi Optics is unveiling the 2009 product line at Interbike, September 24-26, 2008.
More information on Lambert their other brands is available at www.cycleslambert.com
Tifosi Optics, Inc. was founded in the fall of 2003 after CEO Joe Earley noticed a need for a technologically advanced, value-oriented eyewear brand in the optics market. Tifosi Optics currently has more than 3,000 U.S. retailers and distributes in 32 countries worldwide.
-30-