Outside celebrates the yin and yang qualities of the Tifosi Dea in the 2009 Summer Buyer’s guide. The Dea combines off-the-bike style with the protection and utility of a sports sunglass, and was a staffer favorite for long mountain bike rides and cruising downtown. The Dea is available at Tifosi retailers nationwide for just $59.95!

WATKINSVILLE, Ga. (May 20, 2009) - The Tifosi Optics Slip has scored a hole-in-one with PGA TOUR Partner’s Club Members who collectively gave it a 98 percent approval rating in a recent field test.

The PGA TOUR Partners testing pool is composed of club members wishing to provide in-depth feedback for the latest golf equipment and accessories. Members rated the Slip on its various features including a lightweight frame, adjustability and interchangeable lenses. Of the rated features, testers liked the Slip’s golf-specific lenses the most, scoring them 9.5 out of 10 for lens quality.

Member Scott Ramsey said the interchangeable lenses were “great in any condition on the course from cloudy to bright.”

Tester Robert Woo commented that his lenses were “very helpful on the green to see all the little bumps, mounds, etc.,” and that the Slip offered “great total eye protection” with the wraparound design.

“The PGA TOUR Partner’s Club Member-Tested program is a great way for us to stay in tune what avid golfers are looking for in a pair of sunglasses,” said Tifosi Optics CEO, Joe Earley. “We use tester feedback in every step of our design process.”

The Slip with golf-specific lenses retails at $59.95 and is featured in the June/July issue of PGA TOUR Partners magazine. For more information on the Slip or to find a local retailer, visit www.tifosioptics.com.

Tifosi Optics, Inc. was founded in 2003 after CEO Joe Earley noticed a need for a technologically advanced, value-oriented eyewear brand in the optics market. Tifosi currently has more than 3,000 U.S. retailers and distributes in 32 countries worldwide.

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Lifestyle clothing brand, Evomo  has teamed up with MTB component brand, Titec and eyewear company, Tifosi to give away a trifecta of mountain bike merchandise as part if their visit to the 2009 Sea Otter Classic on April 16-19.

The $500+ MTB Trifecta Prize Package includes:

Titec Hellbent Carbon bar 1.5; Titec Hellbent RIP prolite stem; Titec Hellbent expert saddle; Titec loc-on grip; Titec Hellbent Duke post; Tifosi Helo Sunglasses (gunmetal); Tifosi Dolomite Sunglasses (black); Evomo Flexfit Team Cap; Evomo Glock Team Jersey; Evomo Ranger T-shirt; Evomo Rukus International T-shirt.

Stop by the Evomo Rider Lounge, Titec or Tifosi booths during the 4 day Sea Otter event to and enter your name to win.

No purchase is necessary. One winner will be selected at random. For complete contest rules visit www.evomo.com/contest/

Evomo booth 512, Titec booth 246, Tifosi booth 159

WATKINSVILLE, Ga. (April 6, 2009)-After an exciting four days of competition, LPGA player and Tifosi sponsored athlete Brittany Lincicome has won her first career major at the Kraft Nabisco Championship in Rancho Mirage, Calif.

At the beginning of the day, Lincicome trailed fellow Americans Cristie Kerr and Kristy McPherson but kept the gap close enough to regain control with an Eagle on the 18^th hole.

“It just came down to 18, and luckily my length is a strong point and I bombed it out there and went for the green,” Lincicome said of her winning 275 yard drive.

Lincicome wore the Tifosi Pavé throughout the tournament. The Pavé model comes with three interchangeable golf-specific lenses for various playing conditions and is a favorite of hers because of its open lens design and deep lens cut.

A visibly ecstatic Lincicome took the customary victory plunge into the water surrounding the 18^th green at the Mission Hills Country Club-after removing her favorite pair of Tifosi glasses of course.

Lincicome travels to Mexico April 23-26 for the Corona Championship where she will compete for a $1,300,000 purse.  Keep up with Brittany on her website www.brittany1golf.com.

For more information on Tifosi golf-specific sunglasses and the Brittany Lincicome signature sunglass, please visit www.tifosioptics.com.

Tifosi Optics, Inc. was founded in 2003 after founder Joe Earley noticed a need for a technologically-advanced, value-oriented eyewear brand in the optics market. Tifosi Optics currently has more than 3,000 U.S. retailers and distributes in 32 countries worldwide.

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WATKINSVILLE, Ga. (April 2, 2009)-LPGA player and Tifosi sponsored athlete Brittany Lincicome has started the 2009 season off with a bang by leading the first LPGA major of the year, the Kraft Nabisco Championship.

Ending the day 6-under par with a 66, Lincicome has three players hot on her heels and three days of play to go. Given the fierce competition, Linciome was surprised but pleased with her score.

“If you would have told me that this morning I would have taken it and ran,” she said. “Obviously it’s a major, so it’s going to be playing long. The rough is going to be thick. Even par or 1 or 2 under I would have been completely satisfied.”

Keep up with Lincicome’s progress as she competes for the $300,000 winner’s check at www.lpga.com.

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WATKINSVILLE, Ga. (Feb. 16, 2009)-Tifosi Optics is pleased to announce a new partnership with Allyn Morton and the rest of the team at Eastern Outdoor Sales in which EOS will represent a full range of Tifosi Optics performance eyewear, including polarized and Fototec^TM photochromic styles.

Based in Boone, N.C., Morton and his wife Maria cover outdoor accounts along the East Coast from Maryland to eastern Georgia, while their associate, John Reynierson of Kentucky, covers West Virginia to Mississippi and Georgia.

A 30-year outdoor industry veteran, Morton is also on the Eastern Outdoor Reps Association board of directors.

“Allyn Morton and EOS are key players in our continued push into the outdoor market,” said Tifosi Optics president, Joe Earley. “Allyn is a knowledgeable and involved professional and we are confident that his team will help us achieve our expansion goals in the southeast and the industry at large.”

Tifosi will join other EOS represented lines including Big Agnes, Granite Gear, and Kuru Footwear.

To learn more about Tifosi Optics, please visit www.tifosioptics.com. For more information on EOS, contact eosmorton@charter.net.

Tifosi Optics, Inc. was founded in 2003 after founder Joe Earley noticed a need for a technologically-advanced, value-oriented eyewear brand in the optics market. Tifosi Optics currently has more than 3,000 U.S. retailers and distributes in 32 countries worldwide.

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WATKINSVILLE, Ga. (November 3, 2008)—Tifosi Optics has once again earned the prestigious PGA Tour Partners Club Member Tested Seal of Approval.

The Ventoux earned a 98 percent recommended rating from the testing pool which was comprised of PGA Tour Partners Club magazine subscribers.

Each tester was asked by PGA Tour Partners to evaluate the Ventoux in categories such as style, performance and quality. Testers were given the opportunity to provide written feedback after wearing the glasses.

Many testers including Bob Buhowski liked the versatility of the three golf-specific interchangeable lenses that accompany the Ventoux. “Using the glasses gave me a better means to be able to pick up the ball flight even looking into a haze which is usually when I would lose sight of the ball,” said Buhowski.

Member Mike McCormack  said,“I usually do not wear sunglasses when I play, but after wearing these, I will. The clarity was unlike any other sunglasses I have worn. I think it actually enhanced my vision.”

When asked if the Ventoux was a good value at $59.95, 92 percent of respondents said ‘yes’ with several testers agreeing with member Kevin Farrell that the extra lenses are “like having three pairs of glasses for the price of one.”

The Ventoux is featured in the December 2008/January 2009 issue of PGA Tour Partners magazine. More information on the Tifosi Optics Ventoux and other golf-specific lens technology is available at www.tifosioptics.com.

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WATKINSVILLE, Ga. (Sept. 18, 2008) - In conjunction with the upcoming 2009 product release, Tifosi Optics has announced a new partnership with Canadian distributor Lambert.

The partnership names Lambert as the exclusive Tifosi Optics bicycle-industry supplier for Canada. Lambert will carry a full range of Tifosi sunglass models and lens options including Fototec, Polarized, Polarized Fototec and interchangeable systems.

Currently operating  in Quebec and British Columbia, Lambert distributes more than 15,000 parts and accessory options and services 1,500 retailers nationwide.

“We chose Lambert as our Canadian distributor for the bike market because of their success with brands such as Zipp and SRAM,” said Brian Kee, Tifosi sales manager. “Tifosi was looking for a company that would increase market presence and brand recognition with our Canadian audience and Lambert’s extensive sales and marketing resources made them an ideal candidate.”

Tifosi sunglasses will have an MSRP of CDN $59.95- $119.99, a retail sweet spot similar to the niche the brand has carved out in the U.S. market.

“Consumers are realizing that paying premium prices for eyewear only to have them broken, stolen, lost or no longer in fashion within a short period of time is just no longer a viable option, said Stephanie Monaco, product manager for Lambert. “In such a high-turn category as eyewear, Tifosi offers a very convincing argument that cyclists do not have to sacrifice quality and style to save their pocketbooks.”

Tifosi Optics is unveiling the 2009 product line at Interbike, September 24-26, 2008.

More information on Lambert their other brands is available at www.cycleslambert.com

Tifosi Optics, Inc. was founded in the fall of 2003 after CEO Joe Earley noticed a need for a technologically advanced, value-oriented eyewear brand in the optics market. Tifosi Optics currently has more than 3,000 U.S. retailers and distributes in 32 countries worldwide.

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Two-time Paralympic medalist and Tifosi sponsored athlete Ron Williams will soon be heading to Beijing on a quest for his first gold metal.

At the tender age of 15, Ron was diagnosed with Osteogenic Sarcoma, a type of bone cancer that would ultimately lead to the amputation of his left leg and the end of a very promising soccer career.

After beating cancer, the ever-athletic and competitive teen took up water skiing and mountain biking.  Ron attended Georgia College on a partial sports scholarship where he captured two world records in water skiing: the World Disabled Slalom and the World Disabled Jumping records, both of which he still holds today.

Ron found road cycling - or rather road cycling found Ron - post-college during a mountain bike race in which a fellow competitor asked if Ron had ever tried road riding. Intrigued by this challenge, Ron bought a new bike and started competing.

Ron was good. So good in fact that he hired Lance Armstrong’s coach, Chris Carmichael and started training to compete internationally for the United States Elite Paralympics Cycling Team. During his tenure as a cyclist, Ron has competed in two Paralympics games and is the current Paralympic National Time Trial Champion. Ron is also a member of the Myogenesis Nutrition presented by Landmark Dodge Pro/Am Cycling Team, one of the top amateur teams in the nation.

Keep up with Ron’s pre-competition training at www.ronswilliams.com and be sure to look out for him in Beijing September 12 and 13, 2008 as he competes for gold in the both the Road Race and the Time Trial.

Tifosi Optics helped Bob Mauragas get ready for his close up on Thursday, June 19 as he guest commentated for the Golf Channel during the 2008 PGA Professional National Championship held at Reynolds Plantation in Greensboro, Ga.

As Vice President of Golf Operations for Reynolds Plantation, Bob has been working closely with the organizers of the PGA Professional National Championship for months as he and his dedicated staff, including 18 PGA pros, prepared to host a field of more than 300 PGA professionals, media and family members June 19-22.

Bob relied on Tifosi Smart Wire Titanium sunglasses to help him call shots for more than three hours of televised commentary.

Both Bob’s commentary and the event were a resounding success complete with an incredible hole-in-one by Brad Martin during round two and a well-deserved win by Scott Herbert, whose wife gave birth just two weeks prior to the Championship. The top 20 finishers from this event have earned spots in the PGA Championship in August.

Tifosi Optics is a preferred vendor for Reynolds Plantation. More information about Reynolds Plantation and its amenities is available at www.reynoldsplantation.com.